The article "Immersive Art Exhibitions: Spellbinding, or Forgettable?" by the New York Times explains immersive art experiences and how they leave lasting impressions on their viewers. These immersive exhibits are made up of large-scale projected works that engulf the viewers and typically require audience participation. The rising popularity of these works creates a new field in the digital art world as it creates jobs for tech artists to show their skills to the general public on a large scale and can also help revive master artists' works and make them relevant again. In the article, a number of immersive art exhibitions are discussed, along with how well they draw in viewers. Some exhibits are praised for being genuinely mesmerizing, while others are criticized for being forgettable and lacking in depth. The article argues that the success of immersive art experiences is greatly influenced by the level of quality of the artwork as well as the execution of the installation. It talks about the increased commercialization of these exhibitions and explains that these shows are being created to serve as photo ops and only greatly appeal to a younger, social media-obsessed audience. While targeting the exhibitions to a specific generation has greatly increased profits and tourism, critics say that it only serves to mainstream the artist and diminishes the integrity and exclusivity of the paintings on display. Overall the article talks about the capacity for life-changing experiences and the capacity for exploitation as a form of marketing that comes with immersive art shows. The article then comes to the conclusion that the most successful immersive art experiences are those that favor artistic integrity over economic appeal.
https://www.nytimes.com/2023/05/05/arts/design/immersive-art-exhibits.html
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